Know What Business You Are In

Many entrepreneurs start a business thinking they know exactly what industry they’re entering. They create a product, identify a market, and begin selling. But what happens if their initial understanding of their business is wrong? This common mistake can lead to wasted time, energy, and resources. Correcting it, however, can pave the way for focused …

Listen To And Learn From Your Customers

Running a successful business is not just about offering a great product or service; it’s about listening to your customers and learning from their experiences. Whether they are providing praise or criticism, each interaction holds valuable insights that can help you improve, grow, and ultimately boost your sales. Sometimes, the feedback you receive might be …

How a Delivery Driver’s Struggle Led to the “Perfect” Product

Have you ever had trouble sleeping during the day? Imagine working the night shift, delivering newspapers, and desperately needing rest during daylight hours. That was my reality not too long ago. I’d tape up blankets, cardboard, and anything else I could find to block out the light, but it wasn’t enough. It was during these …