Choose the Right “Brand” Name

If I said “Nightingale RDS,” would you know what that is? Probably not. That was the original name for the Blackout EZ window cover when I started in 2007. It was named after Florence Nightingale and aimed at night-shift nurses, with “RDS” standing for “room-darkening system.” But as my market expanded to include new moms, …

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How a Delivery Driver’s Struggle Led to the “Perfect” Product

Have you ever had trouble sleeping during the day? Imagine working the night shift, delivering newspapers, and desperately needing rest during daylight hours. That was my reality not too long ago. I’d tape up blankets, cardboard, and anything else I could find to block out the light, but it wasn’t enough. It was during these …

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The EZ Way
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