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If I said “Nightingale RDS,” would you know what that is? Probably not. That was the original name for the Blackout EZ window cover when I started in 2007. It was named after Florence Nightingale and aimed at night-shift nurses, with “RDS” standing for “room-darkening system.” But as my market expanded to include new moms, …

It all started while working night shift as a delivery driver for the local newspaper. I had trouble sleeping during the day and realized a dark room was the solution. I covered my windows with blankets, cardboard, duct tape and anything else I could find. I was young, married with a small child and little …